Relevance

The international character of Maastricht University has long been one of the core elements of the University’s marketing and promotion. Considerably, FASoS’ student population consists of 79% international students. Internationalization is of extreme importance, UM notes, to keep up with the increasing demands for internationally oriented individuals, able to cooperate beyond cultural and linguistic differences. These ambitions have been rewarded, as Maastricht University continues to grow with increasing numbers of applications each year. Our research has shown that for a considerable amount of students, the international character is important to extremely important for them.

Though the rate of internationalization has changed over the past years, it has fostered the growth of homogenous international groups. Location and connectivity have provided to be the main reasons behind the formation of such groups, considering that the accessibility of the University to those groups allows for lower thresholds in applications. However, as UM and FASoS continue to expand and cater to the increasing demands of the world, they need to reconsider its marketing strategies to ‘difficult to reach’ nationalities, as to foster the continuing growth of the diverse international student population at FASoS. This would foster cultural change, whilst also attracting and retaining talent.

Why? In short..

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Maastricht University

A European University with a global outlook

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